Adrian Leung
London

Nike 2020



NIKE AirMax 270React

“We had the pleasure of creating 5 illustrations comprising of 69 squares and 12 animations for Nike Sportswear’s social media campaign. Our friends over at B-Reel tasked with us visualising some wonderful ideas in collaboration with Nike’s global creative team. Under the theme of ‘Your Unimaginable Summer’ we created visuals for Nike’s Innovation Kitchen, Main world, London, Milan & Paris.” -23RDC

Work created at 23RDC, full project can be found here.


Role

Visualisation, Art Direction. Creating the "Innovation Kitchen" in the series.

A script and rough sketches were sent to us by B-Reel, containing the narrative of each of the square. After researching the structure and equipment used in science laboratories, a multi-storey building was designed, making use of the optical illusion given by the isometric camera.












© Adrian Leung, 2023
All Rights Reserved