“We had the pleasure of creating 5 illustrations comprising of 69 squares and 12 animations for Nike Sportswear’s social media campaign. Our friends over at B-Reel
Work created at 23RDC, full project can be found here.
Visualisation, Art Direction. Creating the "Innovation Kitchen" in the series.
A script and rough sketches were sent to us by B-Reel, containing the narrative of each of the square. After researching the structure and equipment used in science laboratories, a multi-storey building was designed, making use of the optical illusion given by the isometric camera.